14 Jan

TechCrunch

Tongal has raised $15 million for its video content and social platform, which rewards people for making video advertisements for consumer brands. With the investment, which was led by Insight Venture Partners, Tongal plans to build out its global creative community.

Tongal, founded in 2008 and based out of Los Angeles, has developed what could be described as a gamification and social platform for developing online video campaigns for brands. People who want to compete go through a process from idea to final selection. The winners receive cash prizes for their work.

CoFounder James DeJulio said that the process starts with an idea, which requires no technical background to submit. Anyone with a good idea can submit it to their web site, like Twitter, in 140 characters or less. The sponsor selects ideas and from there people with video skills do the creative work. People whose ideas get selected can make…

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